At New Age Care, we are excited to step into the new financial year with a bold new identity. Our rebrand reflects our unwavering commitment to independence, community, and excellence in care, reinforcing what we stand for as a trusted provider of person-centred home care services.
A New Look with a Meaningful Message
At the heart of our refreshed identity is a new logo featuring a heart-shaped door—a powerful symbol of our mission. The door represents opportunities for independence, while the heart signifies the care and warmth that remain central to everything we do.
Our rebrand also introduces a sophisticated colour palette of dark green and gold. These colours were carefully chosen to reflect compassion, professionalism, and our ongoing dedication to providing high-quality care. This refined look not only modernises our image but also strengthens our core values of trust and excellence.
A Year of Growth and Community Impact
Over the past year, we have expanded significantly, opening a second office in Birmingham and launching new branches across the UK. This growth allows us to extend our trusted care services to even more individuals and families, ensuring that high-quality home care is accessible to those who need it most.
But growth isn’t just about geography. We have also been making a meaningful difference through a variety of community-focused initiatives designed to combat loneliness and promote social engagement. Popular programmes like the Activities Club, Sunday Lunch Club, and Move and Mingle sessions have already made a significant impact. Looking ahead, we are set to launch the Golden Days Club—a weekly initiative providing a safe and stimulating environment for individuals living with dementia.
A Message from Our Director
Samantha Whittaker, Director at New Age Care, shares her enthusiasm for this next chapter:
“This rebrand is an exciting milestone for us. Our new logo beautifully represents what we stand for—the heart and door symbolise our mission: opening opportunities for independence while keeping home and community at the centre of everything we do.
“But this isn’t just about a new look. It reflects our ongoing commitment to growth and excellence. The colours, rich with tones of green and gold, visually reinforce our focus on compassion and professionalism. More importantly, the rebrand comes at a time when the demand for high-quality home care is increasing. We are determined to set the gold standard in providing personalised, professional support for those who choose to remain at home.”
Looking to the Future
With a refreshed brand identity and an unwavering commitment to delivering exceptional care, we are poised for another successful year. As we continue to grow and evolve, our mission remains the same: to be a trusted partner for families seeking compassionate, high-quality home care services.
To learn more about our services, visit www.newagecare.co.uk or call 0808 808 5000.
