I want to make the care of clients the number one priority. I will achieve this by working closely with the customer and their family to understand their wishes and needs, and providing the best work environment for my staff.... I am originally from a successful family business in Yorkshire. I became involved in care as a result of losing my father to pancreatic cancer and my mother to complications from cancer. This is how my journey in care began. The reason I decided to start New Age Care was because I didn’t like the ethos in the office of a large care company. I could see a better way to do things.